GROSS PROFIT MARGIN:

To compute your gross profit margin click the 'Gross profit margin' link

RETURN ON INVESTMENT:

The amount of money earned over and beyond your investment amount.

COST:

Your cost per item. (Discount rates will be automatically calculated for larger quantities.)

QUANTITY:

The total number of items.

YOUR INVESTMENT:

Your total investment (US dollars) in the program.

RESPONSE RATE:

The percentage of customers that respond to your mailers Acquisition: 1-2% Retention: 20-25%

AVERAGE SALE:

This is your average order value in dollars. Industry average: $325

Volume discount pricing:

Shop Calendars Program:

Product 100-249 250-499 500-749 750+ Envelope Shipping
Wall Calendar - Popular 1.14 1.12 1.10 1.08 0.12 0.16
Wall Calendar - Prestige 1.64 1.62 1.60 1.59 0.24 0.22
Pocket Planner Leatherette 1.40 1.35 1.30 1.25 0.12 0.12
Magenetic Calendar 0.95 0.95 0.90 0.85 0.08 0.08
Full Color Charges
100-249 0.45
250-499 0.29
500 - 749 0.24
750 - 999 0.19
1000+ 0.15
Product 100 250 500 1000 2500
Post-It Note (4"x 3" pad of 25) 0.99 0.89 0.75 0.44 0.39
Post-It Note (4"x 6" pad of 25) 1.36 1.26 1.12 0.78 0.71
Shipping 0.10 0.08 0.07 0.06 0.05
Post-It Note (8"x 6" pad of 25) 2.25 2.10 1.95 1.55 1.35
Post-It Note (8"x 6" pad of 50) 3.45 3.34 3.25 2.75 2.50
Shipping 0.12 0.10 0.08 0.07 0.06

Newsletter Program:

Product 500-999 1000-1500 1501-2000 2001-2500 2501-3000  
Automotive Newsletter 1.55 1.54 1.51 1.48 1.40 U.S.
Automotive Newsletter 1.87 1.86 1.83 1.80 1.72 Canada


 

 

*Prices subject to change.